20 tech firms pledge to curb deepfakes during global elections this year

Twenty leading tech companies like Microsoft, Meta, Google, X, Amazon and OpenAI have pledged to help prevent deceptive AI content, or deepfakes, from interfering with global elections this year, including in India.

More than four billion people in over 40 countries will vote this year.

At the Munich Security Conference (MSC), the companies signed a tech accord to combat deceptive use of AI in 2024 elections.

The “Tech Accord to Combat Deceptive Use of AI in 2024 Elections” is a set of commitments to deploy technology countering harmful AI-generated content meant to deceive voters, they said in a statement.

Digital content addressed by the accord consists of AI-generated audio, video, and images that deceptively fake or alter the appearance, voice, or actions of political candidates, election officials, and other key stakeholders in a democratic election, or that provide false information to voters about when, where, and how they can vote.

The accord signatories are Adobe, Amazon, Anthropic, Arm, ElevenLabs, Google, IBM, Inflection AI, LinkedIn, McAfee, Meta, Microsoft, Nota, OpenAI, Snap Inc., Stability AI, TikTok, Trend Micro, Truepic, and X.