Honda Cars India offers Elevate at canteens for defense personnel

The automaker already offers City and Amaze sedans at the canteens.

Elevate is Honda’s latest model in the Indian marketwith a 1.5L i-VTEC petrol engine paired with 6-speed MT and 7-speed CVT automatic transmissions. The model was launched in September and achieved a sales milestone of 20,000 units in the first 100 days.

“Extending Honda Elevate availability to our uniformed heroes is a privilege. This initiative reinforces our commitment to supporting those who serve our nation by offering them access to top-quality Honda products,” Honda Cars India’s Vice President for Marketing and Sales Kunal Behl said in a press release.

The canteen stores department under the Ministry of Defense provides consumer goods to soldiers, ex-servicemen, and their families at a price cheaper than the prevailing market rates by offering a rebate on the goods and service tax collected on the product. There are around 34 department depots across the country.