Fusion of cloud computing and cutting-edge technologies emerges in tackling deepfake menace

Deepfakes, synthetic media created using artificial intelligence algorithms, can convincingly manipulate audio and video content, raising concerns about misinformation, identity theft, and the erosion of trust in media. As this challenge looms large, the marriage of cloud computing and cutting-edge technologies emerges as a crucial defence against the deepfake menace.

Cloud computing, with its scalable infrastructure and processing power, plays a pivotal role in both the creation and mitigation of deep fakes. Numerous alarming incidents employing deepfake videos were reported in India in 2023. One such occurrence was actor Rashmika Mandanna, whose face was placed on that of a British-Indian social media celebrity.

According to “2023 State of Deepfakes Report” by “Home Security Heroes”, a US-based web security services provider, deepfake films have increased fivefold since 2019, underscoring the urgency of addressing this evolving threat.

How do cloud-based threat intelligence platforms contribute to proactive defence strategies against deepfake?

Ashish Laddha, Chief Delivery Officer at Quarks Technosoft explains, “Cloud-based threat intelligence platforms play a crucial role in coordinating responses to emerging deepfake challenges and contribute to a proactive defense against deepfake threats.”