InMobi’s Glance lock screen logged 235M active users in 2023

Glance’s lock screen provided real-time updates to millions of sports lovers throughout the year, said the firm. During the IPL and Cricket World Cup, the live score widget provided on the Glance lock screen attracted nearly 3.5 million daily active users, it added.

Glance smart lock screen is a pre-installed, customisable lock screen that delivers instant updates on entertainment, sports, fashion, live shows, and global news.

About 45% of the active users came from Tier II and Tier III regions, while 61% of the total user base was male. Nearly half the users were under 24 years of age and 27% of them were above the age of 35, according to the Glance Smart Lock Screen Trends Report India 2024.

Glance also presented exclusive content and live shows based on the reality TV show Bigg Boss Season 17, generating 6 billion ‘glances’ throughout the season, it said.

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According to the company, ‘glances’ are the number of times the Glance card is seen.

The platform said it saw activeengagementin regional language-driven content; content served in regional languages received nearly 550 million glances from users on a daily basis.

The top five content categories on the platform were national news, sports, entertainment, games, and business.

In 2023, ‘G20’, ‘World Cup’, and ‘Chandrayaan’ were among the trending topics. National events G20 and Chandrayaan got 4 billion and 2 billion glances, respectively, indicating that the country’s advancement on the global stage generates great enthusiasm among Indian users, as per the report.

To promote content consumption, over the past year, Glance has collaborated with more than 300 advertisers, brands, and developers, facilitating connections with their audiences across the country.