Apple’s upcoming Vision Pro Headset: The fusion of Mac and TV technology
The USD 3,500 headset, which blends three-dimensional digital content with a view of the outside world, landed in the company’s physical U.S. stores on Friday. It enters a market crowded with lower-cost rivals from Meta Platforms (META.O), opens a new tab, HTC (2498.TW), opens a new tab and others that have mostly been confined to the video game market and failed to find a mass audience.
Apple has had mixed results courting developers. Netflix, one of the most popular consumer video apps, said late Friday it is not making a new app for the Vision Pro, though consumers can watch movies and series on the device’s web browser.
YouTube, which could not immediately be reached for comment, said in a Bloomberg report that it is not planning to launch a new app for the device but consumers can instead use the Safari web browser. The music streaming service, Spotify, also has not developed an app for the product’s launch, according to a person familiar with the matter.
The pricey device comes with custom computing chips and difficult-to-manufacture displays that rivals lack. Analysts who have tried the headset say these features could make the device a threat to almost every large two-dimensional screen at home or work.
Walt Disney (DIS.N), opens new tab has quietly worked with Apple for years on an app for the Vision Pro’s launch, the latest in a history of collaboration between the two companies.
Aaron LaBerge, chief technology officer of Disney Entertainment said, ‘When we saw this, it became evident it was a new canvas for how we can tell stories in a way that hasn’t been done before. And so it became pretty obvious that we wanted to do something here just as a way to stretch ourselves.’
