Article 370 Box Office: Scores a very healthy weekend, all eyes on weekday holds now

The weekend has done the job for Article 370. After a very good start that happened on Friday and subsequently huge growth on Saturday, the film came on its own on Sunday as well.

The collections were rock solid at Rs. 10.25 crores and that’s pretty positive for this film, which has a new director Aditya Suhas Jambhale calling the shots. Even to conceive a film with a subject like this is challenging in itself and the fact that he has actually executed it well and that too in an entertaining manner says a lot about how cinema is evolving in Bollywood.

Just when it had started seeming that only hardcore massy action masala movies are working at the box office, it’s heartening to see a geopolitical drama like Article 370 hit the screens and find good audience for itself.

While one waits to see where does it eventually head towards, the fact remains that it’s a clear success in the making and at the very least, a lifetime of over Rs. 75 crores is on the cards with possibility of a Rs. 100 Crore Club entry as well.