Ather Rizta Sabse Bada Seat Massive Billboard In Mumbai

The surge in electric mobility has found its strongest resonance with scooters in India compared to other vehicle formats.

Following the subsidy revision under FAME II, original equipment manufacturers (OEMs) are delving into the realm of budget-friendly electric scooters to entice a larger customer base. Ather is embarking on a parallel path, with its upcoming Rizta poised to revolutionize the electric scooter market.

Ather Rizta Sabse Bada Seat Massive Billboard

After launching its most expensive scooter, Ather 450 Apex, the Bengaluru-based electric mobility solutions provider has turned its gaze towards the family / affordable scooter genre. Ola Electric has seen massive success with its affordable scooter lineup in the form of S1 Air and even more affordable S1 X+.

However, Ather has taken a different approach with Rizta altogether. While Ola has kept affordable S1 Air and S1 X designs closer to original Etergo DNA, Ather has gone full regalia in carving out a completely different scooter genre. While 450 Apex, 450 X and 450 S catered to youth with sharp and sleek designs, Rizta intends to impart its rizz to attract more mature buyers and family holders.

We think the word rizz in the name is deliberate as folk at Ather Energy have a sense of humour. Ather even advertises their products in collaboration with renowned comedians like Hoezaay (450 S) and Anubhav Singh Bassi (Rizta). Now the new humour factor in Rizta’s marketing and campaigns includes a giant 3D billboard in Mumbai.