Ather Rizta Teased Again: This Time On Billboards

Ather Energy has done something out of the ordinary, teasing its upcoming Ather Rizta family scooter on billboards, showcasing its large seat.

The billboards were placed in Worli, Mumbai and Shivranjini Circle, Ahmedabad, and emphasised the so-called ‘XXXXXL size’ of the seat via a 3D replica.

Before this, Ather CEO, Tarun Mehta had dropped a similar teaser that tried to bring focus to the Rizta’s large seat, but in that one he directly compared the Rizta’s seat to that of a leading petrol-powered scooter and an electric scooter.

The Ather Rizta is designed to be a family electric scooter and marks a departure from the performance-oriented scooters that Ather has been known for, like the Ather 450X and Ather 450S. The Rizta comes with a typical family scooter, boxy styling, and apron-mounted headlight and indicators. Other design bits include what appears to be a large floorboard, big seat, and a chunky pillion grab rail.