Bajaj Auto to launch the biggest Pulsar ever in FY25, says Rajiv Bajaj

Bajaj Auto Ltd., the two-wheeler manufacturer, is set to launch the “biggest Pulsar ever” early in financial year 2025, Managing Director Rajiv Bajaj told CNBC-TV18 in an exclusive interaction.

Bajaj further mentioned that the company is “firing all cylinders” and that the company is focusing on super segmentation for brands like Pulsar instead of premiumisation.

The 125cc Plus segment continues to remain Bajaj Auto’s focus and the company is launching products almost every fortnight, according to Rajiv Bajaj.

The first ever Pulsar was launched by Bajaj Auto in 2001. Last week, the company launched the updated Pulsar NS125 in India with a 125cc single-cylinder engine. The bike is priced at ₹1.04 lakh.

Bajaj Auto’s MD also mentioned that the domestic sales for the company are doing well and that the high growth seen by the industry in the export market is coming on the back of a low base. Bajaj also added that he does not expect significant month-on-month incremental growth in exports yet.

For the month of February, Bajaj Auto reported total volumes of 3.46 lakh units, which is a growth of 24% compared to the same period last year. While domestic sales grew by 35% from last year to 2.06 lakh units, exports were up 10% to 1.4 lakh units.