BCCI’s Directive: IPL Players, Team Owners, Commentators Told to Halt Stadium Picture Posts

And now the Board of Control for Cricket in India (BCCI) has asked all commentators, players, team owners as well as content teams of the ten participating teams not to share videos and pictures from any part of the stadium on match days. The idea is not to annoy broadcast-rights holders who have paid handsome sums to hold broadcast rights to the competition. The BCCI’s directive came after a former Indian cricketer apparently clicked a photo of himself commentating and posted it on social media.

A report carried by the media claimed

The Indian Premier League (IPL) is one of the biggest sporting competitions around the world. In terms of valuation, it is second only to the National Football League (NFL) covered by the USA. However, given the high amount of value attached to it, stakeholders are always wary of potential losses which in turn will be huge numbers, if something doesn’t click between things other than the actual on-field action.t hat when a commentator’s post from an IPL venue via Instagram Live received 10 lakh views, an IPL team was fined Rs 9 lakh because he posted a video clip of a live game. This was a direct violation of content rights as only Star India for television and Viacom for digital had a monopoly on 18- ‘Live Match’ as well as ‘Sports Field’ content.

Having said that, IPL teams are given some freedom in the sense that while they cannot share a clip of a live game that they play, they can post a limited number of images from the matches.

“Broadcasters have paid huge sums for IPL rights. So commentators cannot post match day videos or photographs on social media. There have been cases where commentators have done ‘Instagram Live’ or posted photos from the ground. Got a video. Million views Even IPL teams can post a limited number of photographs and if found guilty, the franchise will be fined, a BCCI official said.