BLACKPINK’s Jennie and Girls’ Generation’s Taeyeon Lead March Kpop Brand Rankings; See Complete List

In March’s latest rankings for female Kpop idol brand value, Girls’ Generation’s Taeyeon, BLACKPINK’s Jennie, and LE SSERAFIM’s Kazuha have secured the top three positions.

Girls’ Generation’s Taeyeon has claimed the top spot with a brand reputation index of 3,044,758. Her recent comeback in November 2023 set several records, showcasing her enduring popularity.

BLACKPINK’s Jennie follows closely behind with a brand reputation index of 2,900,335. Jennie has been making waves with her variety show ‘Apartment 404’, streaming on Prime Video from February 23. She has also established her agency, OA, to manage her solo endeavours. Recently, Jennie collaborated with Matt Champion, releasing the captivating single ‘Slow Motion’.

LE SSERAFIM’s Kazuha secured the third position with a brand reputation index of 1,890,452. The group made a notable comeback with ‘SMART’ and ‘EASY’, which gained global attention and acclaim,

Full List of Female K-pop Idol Brand Value Rankings for March:

1. Girls’ Generation’s Taeyeon
2. BLACKPINK’s Jennie
3. LE SSERAFIM’s Kazuha
4. NewJeans’ Hanni
5. BLACKPINK’s Jisoo
6. BLACKPINK’s Rosé
7. BLACKPINK’s Lisa
8. aespa’s Winter
9. IVE’s Yujin
10. Red Velvet’s Seulgi
11. NewJeans’ Minji
12. Red Velvet’s Wendy
13. NewJeans’ Haerin
14. Red Velvet’s Joy
15. LE SSERAFIM’s Chaewon
16. TWICE’s Mina
17. LE SSERAFIM’s Eunchae
18. (G)I-DLE’s Miyeon
19. Red Velvet’s Irene
20. Oh My Girl’s Mimi
21. Girls’ Generation’s YoonA
22. TWICE’s Jihyo
23. Girls’ Generation’s Seohyun
24. Oh My Girl’s YooA
25. IVE’s Wonyoung
26. TWICE’s Sana
27. IVE’s Gaeul
28. LE SSERAFIM’s Yunjin
29. TWICE’s Jeongyeon
30. NewJeans’ Danielle

These rankings, released by the Korean Business Research Institute, are based on various factors such as consumer participation, media coverage, interaction, and community indexes, providing insights into the performance of these female idols in the last month.