BYD India plans 90% market coverage, eyes dominance in Rs 30-lakh EV category

The company aims to grow its footprint from the existing 24 outlets to realise 90 percent coverage, which would entail opening new showrooms in regions like the North East, as well as other cities wherein it identifies potential for EVs in the Rs 30-lakh category.

“We want to cover at least 90 percent of India’s EV market with our footprint, and we will open more showrooms as per the market’s requirements. We are currently present in all the metros as well as other key cities such as Jaipur, Calicut, Surat, among others. Going forward, we will open new showrooms in areas where the coverage is lower.

Furthermore, the North East, which is a slowly-evolving market, will see a new BYD outlet,” Sanjay Gopalakrishnan, SVP, Electric Passenger Vehicle Business, BYD India, told media in New Delhi.

The company says the South is the biggest EV market in India, followed by the North and West, which are almost equal. “Therefore, if our network covers 90 percent of the total market, we believe it will be a good coverage by the third year of our operations. And that is what we are targeting,” Gopalakrishnan added.