Drinking olive oil: a health and beauty elixir or celebrity fad in a shot glass?

In the ever-changing world of wellness trends and celebrity endorsed health fads there is a new trend on the scene: daily olive oil shots.

Celebrities such as Kourtney Kardashian, Beyonce, Gwyneth Paltrow and Jennifer Lopez all extol the virtues of swigging extra virgin as well as slathering it on their skin, crediting olive oil for their glowing complexions.

Lopez even based her JLo Beauty brand around the kitchen staple, claiming that her age-defying looks were not the result of botox or surgery but the family beauty secret: moisturising with olive oil.

And she’s in good company. Hollywood star Goldie Hawn reportedly drinks olive oil before bed and uses it topically as a moisturiser, while beauty icon Sophia Loren really goes to town by bathing in the stuff.

While these celebrities swear by the skin beautifying properties of olive oil, some skin types should give it a swerve. Those prone to acne or eczema, for example, might find the olive oil exacerbates their problems. Some dermatologists warn against using it as skin care altogether – bad news for JLo.

Thanks largely to celebrity promotion, drinking olive oil has now become a worldwide TikTok sensation. Viral videos show influencers tossing back shots of cult olive oil brands, and proclaiming a wide range of health benefits from improving digestion to clearing up acne.

Celebrity and influencers are sold on liquid gold but what about the rest of us? Can drinking olive oil really work on miracles for our health?