Google Entices Publishers With A Five-Figure ‘Stipend’ To Test Unreleased GenAI Platform: Report

What Happened: Google has reportedly initiated a private program for a select group of independent publishers, offering them beta access to an unreleased generative artificial intelligence platform, reported Adweek.

In exchange, these news organizations are expected to provide analytics and feedback.

As part of the agreement, publishers are required to use AI tools to produce a certain amount of content for a year.

In return, they receive a monthly stipend that amounts to a five-figure sum annually and the means to produce content relevant to their readership at no cost.

The AI platform allows publishers to create aggregated content more efficiently by indexing recently published reports from other organizations, summarizing them, and publishing them as new articles.

The program is part of the Google News Initiative, launched in 2018 to provide publishers with technology and training.

The year-long program began in February, with participating publishers required to produce and publish three articles per day, one weekly newsletter, and one monthly marketing campaign.

Why It Matters: Google’s latest move comes in the wake of the company’s ongoing efforts to enhance its AI capabilities. In October, Google announced “Assistant with Bard,” a generative AI-powered personal assistant for Android and iOS devices