Harman continues association with Scuderia Ferrari for 2024 F1 season

The automotive technology major which is a key supplier of in-cabin solutions, including instrument clusters, and digital displays, has also announced to extend its partnership with Scuderia Ferrari, enabling the latter to become the first automotive OEM to adopt several solutions from Harman Automotive’s expansive range of in-cabin monitoring systems.

These solutions under the Harman Ready Care brand will be seen making their way into the next-generation of Scuderia Ferrari’s road cars. Ferrari will introduce eye-gaze tracking from Harman Ready Care, to determine if a driver is distracted and alert them to refocus on the road. Part of Harman’s Ready product lineup, Ready Care is claimed to be the industry’s first closed-loop interior sensing and tailored interventions product that helps keep the driver’s eyes and mind on the road by detecting driver distraction and drowsiness using artificial intelligence, machine learning and neuroscience.

The company says the partnership extension with Ferrari marks the latest milestone in Harman Automotive’s journey to become the leading automotive electronics supplier delivering best-in-class in-cabin experiences. According to Christian Sobottka, President, Harman Automotive, “A collaborative commitment to pushing the boundaries of what is possible in a car is the cornerstone of the partnership between Harman Automotive and Ferrari.