Honda to Unveil New Global Platforms for Upcoming Made-in-India Cars

Honda Cars India Ltd (HCIL), a leading name in the automotive industry, is on the brink of a significant development that promises to enhance reliability and driving experience. The company is gearing up to introduce a new global platform, set to revolutionize its small and medium car portfolios. Here’s a detailed look at what this new platform entails and what it means for Honda’s future in India.

Introduction of the New Global Platform

Honda’s new global platform, codenamed PF2, is poised to play a crucial role in the company’s strategy for the future. This platform is expected to support a range of vehicle types, including electric vehicles (EVs), sedans, SUVs, and hybrids. Although the brand has yet to officially confirm all the specifics, it is clear that the PF2 platform will be a cornerstone of Honda’s future models.

India as a Production Hub

A notable aspect of this new platform is its global applicability, with India being positioned as a key production base. This strategic move aligns with Honda’s efforts to make the PF2 platform suitable for both internal combustion engine (ICE) models and electric vehicles. The company is investing considerable resources to ensure that the platform meets global standards and caters to diverse market needs.

Objectives and Market Impact

The introduction of the PF2 platform is part of Honda’s broader strategy to attract new customers and boost sales figures in India. The Indian market has recently seen a decline in sales for Honda vehicles, with current offerings like the City, Amaze, and Elevate not meeting sales expectations as hoped.

Sales Figures and Market Performance

Decline in Sedan Sales

Honda’s sedan lineup, including the City and Amaze, has experienced a notable drop in sales. Currently, the City sells fewer than 1,000 units per month, reflecting a challenging market environment for sedans.

Compact SUV Performance

The Elevate, Honda’s compact SUV, initially made a strong impression in the market. However, its sales have slowed down in recent months, achieving an average of around 4,500 units per month over the first five months. Despite this, the Elevate has seen success in export markets, particularly as the WR-V overseas.