iPhone 14 was 2023’s bestseller, Apple bags top 7 spots in smartphone sales: Counterpoint

Apple’s iPhone 14 was the bestselling smartphone of 2023, according to Counterpoint Research. Additionally, in a first, the Cupertino giant captured the first seven spots on the top 10 list, followed by Samsung bagging the rest.

Counterpoint said in its report that there have not been any other brands on the list since 2021.

The iPhone 14’s rise to the top of smartphone sales was fueled by key markets — the United States and China — contributing half. Despite a slight dip in market share compared to its predecessor, the iPhone 13, the iPhone 14 contributed 19% of Apple’s total iPhone sales for the year.

This shift in consumer preference was attributed to the allure of advanced features packed into the iPhone Pro variants, such as Dynamic Island, enhanced chipset capabilities, and a higher display refresh rate.

The iPhone 15 Pro Max, which ranks fifth on the list, was the global bestseller in the October-December quarter of 2023. The iPhone 15 Pro and the iPhone 15 were placed in sixth and seventh positions, respectively.

According to Counterpoint, Apple’s strategic manoeuvring in emerging markets like India, and the Middle East and Africa (MEA), played a pivotal role in maintaining its overall sales momentum.