Maruti Suzuki Subscribe Programme Hits 10k Subscribers – New Trend In Automotive Ownership
Maruti Suzuki Subscribe programme has surpassed more than 10,000 subscribers in India since its launch in July 2020. This is a significant achievement, highlighting a shift in consumer preferences.
According to Maruti Suzuki, this fiscal year alone saw a 44 per cent increase in subscriptions. Popular models under the subscription include Brezza, Baleno, Grand Vitara, and Ertiga. These popular models contribute to half of its growth.
Speaking about Maruti Suzuki’s Subscribe programme, it offers consumers a comprehensive package that includes on-road pricing, insurance, and service management. Moreover, it is available in 25 cities across India, including Delhi-NCR, Mumbai, Hyderabad, Chennai, and Bangalore.
It is also worth mentioning that the Maruti Suzuki Subscription programme is operated in collaboration with five partners and the initiative has seen a 50 per cent increase in subscribers this financial year, with the majority choosing a 3-4 year tenure.
Maruti Suzuki has been at the forefront of redefining car ownership in India through its Subscribe programme. This model addresses the evolving needs of modern consumers by offering practicality, convenience, and flexibility.
It simplifies the car ownership process, making it more accessible and appealing to today’s buyers. The expansion of the programme to 25 cities demonstrates Maruti Suzuki’s commitment to customer satisfaction and accessibility.
Subscription-based car ownership models are gaining traction among Indian consumers, providing an alternative to traditional ownership. These models offer the flexibility, affordability, and convenience that align with the fast-paced lifestyles of modern consumers, without the long-term commitments typically associated with car ownership. Looking Towards the Future of Car Ownership
The success of the Maruti Suzuki Subscribe programme reflects a broader trend towards mobility solutions that prioritize flexibility and convenience. As urbanisation continues to increase, subscription-based models are emerging as a viable solution for those looking for an alternative to long-term commitments.
The automotive industry is undergoing a transformation, and subscription-based models like Maruti Suzuki Subscribe are expected to play a significant role in shaping the future of car ownership in India.
With over 10,000 subscribers and counting, the Maruti Suzuki Subscribe programme is not just a practical choice for consumers; it’s a pioneering solution that’s redefining car ownership in the country. As consumer preferences and market dynamics continue to evolve, subscription plans are poised to become an integral part of the automotive landscape in India.
Athul Drivespark
source: drivespark.com
