Maserati signs up Marco Gentile to celebrate the launch of GranCabrio Trofeo
To enhance the spirit of the GranCabrio, Maserati has signed up famed director, Marco Gentile, to celebrate its new convertible. A portrait of pure nonchalance, a celebration of life encompassed in a short but powerful video entrusted to the Movie Magic production house.
The work of the Milanese director Marco Gentile – an internationally renowned storyteller, previous winner of a Silver Lion at the Cannes Lions International Festival of Creativity in 2010 and author of music videos and advertising campaigns for global clients – who immerses Maserati GranCabrio in the warm, vibrant atmospheres and breathtaking panoramas of Salento, in Puglia.
Maserati’s expression
“Sing like no one is listening. Love like you have never been hurt. Dance like nobody is watching. And drive like the best is yet to come”, is the aphorism selected to set out Maserati’s expression in creations such as GranCabrio, a sports car capable of providing the best in comfort, to savour every single mile of your life.
The video made for the recent launch of GranCabrio Trofeo offers an ouverture with the music of the waves at sea: the power of nature immediately merges in an engaging crescendo with the thunder of the Nettuno engine.
In the meantime, the unmistakable refrain of the “Ode to Joy” comes in first as a whisper as if on tiptoe, then explodes into a rock version created specifically for Maserati GranCabrio, the setting for atmospheres of celebration, sharing, freedom, and pure enjoyment of the beauty all around us.
“The all-new Maserati GranCabrio. Our Ode to Joy.” was launched on Monday afternoon on the brand’s official YouTube channel and is also available on all the brand’s main digital platforms.
