Mercedes cancels Maybach SUV sedan, considers it too expensive to develop

Remember the Vision Mercedes-Maybach Ultimate Luxury from 2018? Mercedes-Benz has scrapped the weird-looking concept Maybach SUV sedan project, as the luxury car manufacturer thinks it is too expensive to develop, reported German business newspaper Handelsblatt.

The automaker has reportedly pulled the plug on what would have been part sedan and part SUV.

The luxury car marquee planned to combine the two most popular body styles in China, namely sedan and SUV into the concept and showcased a prototype as well. The OE planned to create a new segment with it and dubbed the category Sport Utility Sedan (SUS). However, the oddly shaped car is apparently too expensive for the brand to work on. However, the report also indicates that the OEM may in the distant future resume working on this project.

Initially, Mercedes-Benz planned to bring the production version of the SUV sedan sometime around 2025. It was meant primarily for the Chinese market. The car was supposed to be built exclusively in Beijing on the automaker’s EVA2 architecture, which is currently shared by models like EQE, EQE SUV, EQS and EQS SUV.

The automaker reportedly stated that the SUS is on a hiatus as of now because the car is too complex and expensive to build. Also, the OEM currently offers plenty of electric cars in China to cover all the important segments. Considering that, as of now, it doesn’t want to bring a new model with a new body style.