Ranveer Singh signs 3 new brands, total portfolio reaches 43 endorsements
Bollywood star Ranveer Singh has signed three new brands in the last one year, taking his total portfolio to 43.
The new brands he has added to the list of brands he endorses include motorcycle manufacturing company Ducati, luxury jewelry brand Tiffany and beverage firm Pepsi.
Singh was the most valuable celebrity in 2022, according to valuation advisory services, Kroll’s Celebrity Brand Valuation Report.
The actor with the largest brand portfolio of 40 endorsements in 2022 had surpassed cricketer Virat Kohli, who had topped celebrity brand value rankings for five consecutive years until 2021.
In 2022, Singh’s brand value moved up to $181.7 million from $158.3 million in the previous year. He had jumped up a rank in 2022 from being second most valuable celebrity in 2021.
While Bollywood’s performance lagged in 2021, Ranveer Singh did well with a big brand portfolio. Also, he went beyond Bollywood with associations like Fifa, Yas Island, among others which continued that pull from fans. Brand experts note that due to his bold personality and connect with the youth, he is able to connect a lot more with brands than any other celebrity.
His social media following across Facebook, Twitter and Instagram over the last three years has grown at 7.5 percent compound annual growth rate (CAGR). Singh’s social media following has increased from 61.9 million in 2020, 66.7 million in 2021 and 71.6 million in 2022. He had an estimated reach of 2.5 million as of November 2022. The engagement rate he recorded per post was o.9 percent.
