Realme, Amazon To Elevate Narzo Series Experience with Accessibility, 5G, and Expansion Plans
We have worked on a variety of initiatives to enable seamless access to the Narzo series devices and provide our consumers with an enhanced shopping experience. One of the primary efforts we’ve implemented is the availability of the Narzo series smartphones on Amazon India. This engagement ensures that customers have access to our most recent products under the Amazon promise of convenience, value and trust. Amazon India ensures delivery across 99%+ serviceable pin-codes of India, therefore no one misses out on getting their hands on the latest tech from Narzo. Furthermore, we value customer feedback and reviews, which we constantly use to improve our product offerings and enhance our services to better meet the needs of our customers. Realme is committed to providing a great user experience for Narzo series customers, from the moment they browse our products on Amazon India to the moment they get their new smartphone delivered in their hands.
Ranjit: “At Amazon India, we recognize the importance of helping customers discoverR the right product for their unique needs, especially when it comes to smartphone purchases. That’s why we’ve introduced the ‘Narzo by Realme’ storefront on our mobile category page, aimed at helping customers discover all about the Narzo series at one place. This dedicated storefront provides customers with easy access to the latest Narzo launches, comprehensive information on the available models including mobile accessories, enticing offers, and convenient customer care details, ensuring a seamless browsing experience. The Narzo smartphone series resonates particularly well with young customers, offering them powerful performance, stylish design, and innovative features at affordable prices, empowering them to stay connected and express their unique personalities through their smartphones. We strive to add further value for our customers by offering them a range of affordability options via ecosystem partners such as instant bank discounts, no-cost EMI, exchange offers, and the hassle-free Amazon Pay Later option, allowing them to make informed choices and enjoy a stress-free shopping experience.”
Can you elaborate on Realme’s strategy to make 5G accessible to customers, particularly within the Narzo series lineup? What are the major trends we are seeing in 5G adoption on Amazon India?
Chase: At Realme, we have positioned ourselves as a 5G democratizer, committed to making cutting-edge 5G technology accessible to everyone. We are proud of our achievements in the realm of 5G and continually strive to innovate and expand our offerings. We are committed to bringing high-performance 5G smartphones to a broad audience. As part of this commitment, Realme created the Narzo series lineup to bring the latest 5G technology to its customers. With the Narzo series, Realme aims to provide customers with 5G smartphones that offer high-end features and performance. By leveraging the Amazon India platform, Realme can ensure that the customers not only get access to the Narzo products but also have a seamless shopping experience.
Ranjit: With 5G readiness picking up in the country, we are seeing demand for 5G-enabled smartphones growing among customers. On Amazon India, 5G penetration exceeded 65% in 2023 seeing a double-digit growth year-on-year. We are observing customers now gravitate towards affordable 5G smartphones from feature phones with the ASP coming down in the budget segment.
Our Amazon 5th Gear (5G) storefront is a one-stop shop for customers looking to upgrade wherein we not only showcase one of the widest selections of 5G smartphones from top brands but also complement the shopping experience with a host of affordability options and educational resources. We are proud of our continued engagement with Realme and with the addition of Narzo Series, we have further expanded our portfolio of 5G selection which makes it easy for customers to upgrade to 5G. This effort reiterates our belief that Amazon India is the marketplace of choice for anyone who wants to join India’s 5G revolution.
What prompted Realme to establish its first online store on Amazon India, and how does this dual-platform strategy contribute to the brand’s overall growth and reach?
Chase: In March 2022, we made the Narzo series available on Amazon India to optimize online sales channels. This move was prompted by the increasing demand for online shopping and the need to reach a wider audience. With the platform’s vast customer base and established logistics network, we aim to expand its reach to our customers pan-India and grow the business. This dual-platform strategy has contributed significantly to the brand’s overall growth and reach, enabling Realme to connect with its customers.
Are there any upcoming product expansions or new additions to the Realme lineup planned for release on Amazon India and Realme.com, particularly within the Narzo series?
Chase: Narzo By Realme will extend beyond smartphones to encompass future IoT product lines. We are constantly working to innovate and bring new products to our customers. Our goal is to establish the Narzo lineup as the top-selling product line on Amazon India with 50%+ sales growth, and we will continue to work towards achieving this goal by providing our customers with high-quality products at accessible prices.
