Snapchat Surpasses 420 Million Daily Active Users Worldwide: Latest Stats Revealed

Snapchat reached 422 million daily active users in the first quarter (Q1) of this year, an increase of 39 million or 10 percent (year-over-year). In Q1, its parent company Snap’s revenue rose 21 percent (year-over-year) to $1.195 billion, driven by improvements in its advertising platform and increased demand for its direct-response (DR) advertising solutions. “We continue to make progress toward diversifying our revenue streams, with Snapchat+ growing to more than 9 million subscribers in Q1,” the company said in a statement.

In the quarter, overall time spent viewing content globally increased year-over-year, primarily due to strong growth in total time spent viewing Spotlight and Creator Stories. “Total time spent viewing Spotlight content grew more than 125 percent year-over-year,” the company reported.

To deepen content engagement, Snap said, it is focusing on three key areas.

“First, we continue to invest in our machine-learning (ML) models to improve content ranking and personalization across all of our content surfaces,” the company noted. Second, “we’re growing our creator community and content diversity by supporting and rewarding creators”. “Third, we are enhancing our content experience and features to improve relationships across our service,” it added.