Tech giants and their automobile dream: Status report

The automobile industry around the world is going through a rapid and multi-dimensional transformation over the last few years. With the advent of new technologies including connectivity, electric propulsion technology, autonomous driving etc, the industry is witnessing a lot of changes.

One such change is the emergence of conventional technology companies as automakers.

In the industry’s massive shift to electric vehicles, legacy automakers and mobility startups are not the only ones trying their luck with vehicles powered by electric propulsion systems. Several global technology companies have been bringing their respective electric vehicles. In the last few years, from Sony to Huawei, Apple to Xiaomi – traditional technology giants have made major headlines with their automotive ventures.

The technology giants’ association with the mobility industry is nothing new. However, to date, the technology companies used to be suppliers for auto manufacturers. But, in the last couple of years, they have evolved drastically and to become new-age mobility companies as well as automobile manufacturers.

However, things have not been a cakewalk for these tech giants in their desired path in the automotive world. Here is the status report about the present scenario of these technology companies’ automotive projects.