TRAI Implements New Rules to Combat Spam Calls and Telemarketing
The Telecom Regulatory Authority of India (TRAI) has recently introduced stringent measures to combat the growing issue of spam calls and messages. These new regulations are designed to provide relief to users and improve the overall telecommunication experience. Here’s a detailed overview of the latest TRAI directives and their implications.
TRAI’s New Directives to Combat Spam Calls
In response to the rising problem of spam calls, TRAI has issued a strict order to telecommunication companies. These new regulations mandate that telemarketers using private numbers must be blocked. This move is aimed at significantly reducing unsolicited calls and messages.
Blocking Non-Compliance Telemarketers: TRAI has directed that telemarketers who fail to adhere to the new regulations will be blacklisted for two years. This measure is intended to ensure compliance and reduce the number of unwanted communications reaching users.
Effective Date: Starting September 1, users can expect a noticeable reduction in spam calls and messages. TRAI’s latest order includes a strict crackdown on automatic robotic calls, which have been a major source of nuisance for users.
TRAI’s Meeting and Immediate Actions
On Tuesday, TRAI convened a meeting with service providers and telemarketing companies to emphasize the importance of controlling mass communication through voice calls. The key points discussed include:
Technical Solutions: TRAI has urged all stakeholders, particularly access service providers (telecom companies) and delivery telemarketers, to implement technical solutions for better identification and management of calls. This includes blocking multiple simultaneous calls from enterprise customers using ten-digit numbers.
Fraud and Scam Prevention: Addressing the increasing incidents of fraud and scams through calls, TRAI has highlighted the need for a collective effort by regulators. A joint committee is working towards resolving these issues and preventing fraudulent activities.
Future Plans for Satellite Communication
In addition to tackling spam calls, TRAI is also focusing on the regulation of satellite-based telecommunication services. TRAI will initiate a consultation process within a month to establish rules and procedures for the administrative allocation of spectrum for satellite services.
Potential for Growth: TRAI Chairperson, L. S. Lahon, acknowledged the growing potential of India’s satellite communication sector. He emphasized that satellite-based communication could take India to new heights and stated that the government has sought TRAI’s recommendations on the terms for spectrum allocation through an administrative process.