Turkish Hazelnut Begins Journey In India Officially, Launches Four-Year Campaign

New Delhi: Turkish Hazelnut, celebrated as the ‘miracle nut,’ have been officially launched with a comprehensive four-year campaign in India by the Turkish Hazelnut Exporters Associations. The unveiling took place at the Turkish Embassy in the Capital in partnership with the Nuts and Dry Fruits Council of India (NDFCI), in the presence of His Excellency Fırat Sunel, Turkish Ambassador, Hasan Osman Sabır, Chairman at the Blacksea Hazelnut and Hazelnut Products Exporters Association, Gunjan Jain, president at Nuts and Dry Fruits Council of India (NDFCI), along with other dignitaries.
This exciting collaboration marks a significant milestone for both Turkish Hazelnuts and the Indian nuts and dry fruits market. The aim of the launch is to introduce Turkish Hazelnut, a nutritious and versatile ingredient, as well as a healthy snack, enhancing both taste and quality in a range of culinary creations across India.
With a rich heritage in hazelnut cultivation, Turkey produces 65 per cent of the world’s hazelnuts. This efficiency is attributed to traditional methods and techniques that preserve the flavor and nutritional value of the nuts. Centuries of experience in hazelnut processing ensure high quality, with processing facilities meeting the strictest international food safety standards to deliver the finest product globally.
The Turkish hazelnuts are best known for their sweet, exotic flavor and distinctive texture, but they feature a robust nutritional profile by offering optimal energy density, vitamins, dietary fiber and monounsaturated fats. They are also a naturally cholesterol-free food and are an excellent addition to a healthy, balanced diet. These nuts, packed with essential vitamins, minerals, and healthy fats, offer a satisfying and nutritious alternative to traditional snack options.
During the launch of Turkish Hazelnut in India, Firat Sunel said, “The launch of Turkish Hazelnuts, in the Indian market marks a significant milestone in the partnership between Turkey and India. Our hazelnuts are not only a testament to Turkey’s rich agricultural heritage but also to our commitment to quality and tradition. This initiative highlights the strengthening bilateral relations and opens exciting opportunities for further collaboration in the food and culinary sectors.”
Sabir emphasized the importance of the Indian market and detailed the strategy to boost the presence of Turkish Hazelnuts in India, stating, “We are thrilled to bring the miracle nut to India, a market that appreciates quality and flavor. Turkish Hazelnuts, have been enjoyed world over for thousands of years.
“We believe Indian consumers will embrace our hazelnuts for their exceptional taste and versatility. We are noticing a significant increase in demand compared to last year, with more people incorporating Turkish hazelnuts into their confectionery items. This trend is promising for Turkish hazelnuts, and we believe that India will become one of the top consumers in the next 10 years, as the country’s culture is well-suited for this growth.”
Expressing his gratitude on the collaboration, Jain said, “We are excited to partner with Turkish Hazelnut Exporters Associations for the launch of Turkish Hazelnut in India. The demand for premium nuts is on the rise and these miracle nuts are poised to meet this demand. The addition of these high-quality nuts will not only diversify the range of nuts available to consumers but also significantly boost the Indian economy.”
He further added, “Our commitment is to bring the finest quality nuts and dry fruits to the Indian market. Their rich nutritional profile and versatility as a key ingredient in various culinary dishes will undoubtedly enhance the culinary landscape in India.”
When incorporated into daily diets, Turkish Hazelnuts will provide Indian consumers with a delicious snack that supports overall well-being and contributes to a balanced, health-conscious lifestyle. With consuming only 25-30 g of these per day gives 100% of the recommended daily allowance (RDA) for vitamin E. They also offer numerous other health benefits, including boosting energy, nourishing skin, supporting bone and heart health, and being rich in vitamins and minerals.
Indian consumers will now experience the delightful world of these miracle nuts, conveniently available across modern retail outlets and e-commerce platforms.